A sewing kit for manly men.

Arbor · Packaging

Background

The majority of existing brands in the sewing market target women, which leaves some men to feel uncomfortable and ostracized.

Arbor sewing supplies act as extension to a man’s existing toolkit, providing security in their masculinity while lending the necessary tools to deal with the wear and tear of life.

The Work:

Market research
Audience Profiling
Demographic Synthesis
Messaging

Conception

Naming
Logo
Copywriting
Package Design
Web Presence
Art Directed Photography

Brand Identity

Package Design
Refill Package Design
Custom Wood Inlay

Packaging

Marketing

OOH Advertising
Digital Advertising

Creative Concept

This brand employs a caribou motif, referencing the caribou antlers from which ancient sewing needles were made. Arbor represents this reclamation of an ancient craft for modern men.

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