A sewing kit for manly men.
Arbor · Packaging
Background
The majority of existing brands in the sewing market target women, which leaves some men to feel uncomfortable and ostracized.
Arbor sewing supplies act as extension to a man’s existing toolkit, providing security in their masculinity while lending the necessary tools to deal with the wear and tear of life.
The Work:
Market research
Audience Profiling
Demographic Synthesis
Messaging
Conception
Naming
Logo
Copywriting
Package Design
Web Presence
Art Directed Photography
Brand Identity
Package Design
Refill Package Design
Custom Wood Inlay
Packaging
Marketing
OOH Advertising
Digital Advertising
Creative Concept