A mental health clinic designed for canines experiencing psychological distress.
DogDays · Branding
Background
While there are many ways we’ve seen dogs helping humans through emotionally tough times, there aren’t any resources that address the emotional needs of dogs.
DogDays is the first of its kind, providing mental health care for canines with behavioral or mental health issues.
The Work:
Background research
Audience profiling
Messaging
Conception
Naming
Logo
Copywriting
Corporate Materials
Brand Identity
OOH Advertising
Social Media Advertising
Marketing
Flipping the status quo, DogDays reframes mental healthcare, providing a haven for emotionally distressed dogs while educating dog owners on canine mental health.
Creative Concept
