An exhibit showing the connection between genius and madness in the life and works of Edgar Allan Poe.

Duel · Exhibition

Background

The legacy of artists exists long after they pass, and is often simplified into a one sided story. However, the story of Edgar Allan Poe is not simple; it's complicated.

This immersive exhibit brings the paradox of Poe to life. Duel: The Internal Conflict of Edgar Allan Poe leads visitors through a comprehensive, unbiased story of Poe, while showing the connection between genius and madness.

The Work:

Historical research
Messaging
Exhibition Structure

Conception

Naming
Logo Design
Copywriting
Art Direction

Brand Identity

1:24 Scale Model Construction
Exhibition Poster
Ticket Design
Advertising

Exhibition

Creative Concept

The duality of Edgar Allan Poe is expressed through stark, contrasting colors and witty copywriting. The black-letter inspired typography harks back to the period in which Edgar Allan Poe lived.

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