An app for discovering musical influence across genres, artists, and samples.

Amp · UI/UX

Background

Music has always been controlled by those who had money, power, and influence, leaving many original artists overshadowed.

Amp showcases these intricacies of musical influence and appropriation, while shedding light on original content creators.

The Work:

Market research
Audience Profiling
Demographic Synthesis
Messaging

Conception

Naming
Custom Typographic Logo
Copywriting
Motion Graphics

Brand Identity

App Architecture
User flow
App Design
Sound Design

UI/UX

Creative Concept

With its moody purples and a vibrant pop of neon green, Amp envelopes users in an engaging journey of discovery. Utilizing an ambigram mark, the app represents the fluidity and universality of music.

DPAM

Botonic