A program that improves air quality in urban areas by planting female tree saplings.
The Matreearchy · Branding
Background
Botanical sexism is the phenomenon of favoring male plants over female ones. Because of this, urban forestry is dominated by male trees that emit large amounts of pollen into the air, causing allergies in children and adults.
The Matreearchy combats allergies by sourcing and distributing low-allergy, female tree saplings to affected communities.
The Work
Market research
Audience Profiling
Demographic Synthesis
Messaging
Conception
Naming
Custom Typographic Logo
Copywriting
Package Design
Web Design
Brand Identity
Print Advertising
OOH Advertising
Digital Advertising
Infographic Design
Marketing
Creative Concept