A program that improves air quality in urban areas by planting female tree saplings.

The Matreearchy · Branding

Background

Botanical sexism is the phenomenon of favoring male plants over female ones. Because of this, urban forestry is dominated by male trees that emit large amounts of pollen into the air, causing allergies in children and adults.

The Matreearchy combats allergies by sourcing and distributing low-allergy, female tree saplings to affected communities.

The Work

Market research
Audience Profiling
Demographic Synthesis
Messaging

Conception

Naming
Custom Typographic Logo
Copywriting
Package Design
Web Design

Brand Identity

Print Advertising
OOH Advertising
Digital Advertising
Infographic Design

Marketing

Creative Concept

The revolutionary brand utilizes a bold ‘feminine’ color palette and witty messaging to critique the way we let gender dominate the biological world.

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